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Six steps, in order. That's the whole plan.

You don't need to do everything at once. Start at step one, finish it, then move to the next. Each step is a short read with one thing to do at the end.

  1. Local SEO & GoogleAbout an hour, onceStep 1: Get found on GoogleMost local customers start with a search. Your free Google listing decides whether they find you or the business down the street.Read: Set up your Google Business Profile in one sitting →
  2. Reviews & Reputation10 minutes a weekStep 2: Start collecting reviewsReviews are what turn a searcher into a caller. A simple habit of asking beats any clever tactic.Read: How to get more Google reviews without being awkward →
  3. Website & ContentAn afternoonStep 3: Fix the top of your home pageOnce people find you, your website has a few seconds to tell them they are in the right place.Read: What to put on your home page (and what to leave off) →
  4. EmailAn hour to set upStep 4: Start an email listFollowers belong to the platform. An email list is the one audience nobody can take away from you.Read: Start an email list this week, even if you have zero subscribers →
  5. Social MediaOne hour a weekStep 5: Post on a schedule you can keepShowing up steadily matters more than posting daily. One hour a week is enough.Read: A social media plan that takes one hour a week →
  6. Getting Started30 minutes a monthStep 6: Make it a monthly habitMarketing fails when it gets forgotten. A 30-minute monthly check keeps everything above from going stale.Read: The 30-minute monthly marketing checklist →

Free printable

The Do-It-Yourself Marketing Checklist

Everything on this page boiled down to one page you can print and tape next to the register: what to set up once, what to do every week, and what to check every month.

Open the free checklist

Done with all six?

Then you're ahead of most small businesses. These are good next reads:

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