Marketing, channel by channel
Pick one channel. Do it well.
You don't have to be everywhere. Each guide tells you honestly who the channel is for, how to set it up once, what to put on it and how long it takes each week.
Eight guides, one honest answer each
Every guide starts with whether the channel is worth your time at all. Sometimes the answer is no, and that saves you hours.
- FacebookWhere most local businesses should start.About 2 hours a week · FreeRead the guide →
- InstagramFor work that looks good in a photo.About 1 hour a week · FreeRead the guide →
- TikTokReach strangers, if you'll film.1 to 2 hours a week · FreeRead the guide →
- XOptional for most. Great for a few.10 minutes a day, if at all · FreeRead the guide →
- LinkedInFor selling to other businesses.About 1 hour a week · FreeRead the guide →
- EmailThe one audience you own.About 1 hour a month · Free to startRead the guide →
- Promotional productsShirts, hats and things people keep.An afternoon to order · Paid. Start small.Read the guide →
- BrandingLook like one business everywhere.A weekend, once · Free to modestRead the guide →
At a glance
| Channel | Best for | Time | Cost |
|---|---|---|---|
| Local businesses with customers 35 and up | About 2 hours a week | Free | |
| Food, beauty, shops, fitness and before-and-after work | About 1 hour a week | Free | |
| TikTok | Work that is satisfying to watch, customers under 40 | 1 to 2 hours a week | Free |
| X | Fast-changing news: food trucks, sell-outs, closures | 10 minutes a day, if at all | Free |
| Professional services and business-to-business work | About 1 hour a week | Free | |
| Any business with repeat or referral customers | About 1 hour a month | Free to start | |
| Promotional products | Crews seen in public, repeat and referral business, events | An afternoon to order | Paid. Start small. |
| Branding | Every business, especially before printing anything | A weekend, once | Free to modest |
Still not sure?
Start from your kind of business.
Each of these pages ranks all eight channels for that business: where to start, what to add next and what can wait.
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