The Do-It-Yourself Marketing Checklist
Market My Own · marketmyown.com
Set up once
- Claim and verify your Google Business Profile
- Fill in every field: category, hours, services, description
- Add at least 10 real photos to your Google profile
- Save your Google review link where you can copy it fast
- Make your name, address, phone and hours match everywhere
- Put what you do, where, and one clear button at the top of your home page
- Sign up for an email service and create a signup form
- Put the signup link at the counter, on invoices and on your website
Every week
- Block one hour: write and schedule three posts
- Post 1: show your work. Post 2: help. Post 3: be a person
- Reply to every comment and message (10 minutes a day)
- Ask five happy customers for a Google review
- Take three photos at work for next week's posts
Every month
- Search for your business: are hours, phone and address right?
- Reply to every review you haven't answered
- Add three new photos and one update to your Google profile
- Send one email: one helpful thing, one new thing, one next step
- Open your website on your phone and test the main button
- Remove anything out of date: old prices, past events, old specials
Three numbers to write down each month
- New Google reviews
- Calls or messages from Google and social media
- Total email subscribers
Every item has a short how-to at marketmyown.com/start-here.