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Marketing for salons, barbershops and spas
A full book comes from clients who rebook and bring a friend. Five simple habits that fill your chair without discounting your work.
· 2 min read
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Marketing for salons, barbershops and spas
A full book comes from clients who rebook and bring a friend.
You don't need a crowd of new faces. You need the people in your chair to come back on schedule and to show their friends who did it. Five habits do most of the work.
They saw a friend's hair and asked who did it. Then they looked through your photos to see whether you do the kind of work they want, and looked for a way to book without calling.
In this order
Start with these five
None of them costs money. Get the first one working before you move to the second.
Step 1: Rebook before they leave the chair
Offer the next appointment with a specific day and time, before they pay. A client with a date in the calendar doesn't drift to the place down the road.
Step 2: Put a booking link everywhere
Your Google listing, your Instagram profile, your Facebook page and your website. Every extra step between “I want that” and “booked” loses people.
Add it to your Google listing →Step 3: Let your work do the posting
A finished look with a sentence about what the client asked for. Ask first, and take the photo by the window.
Instagram, in an hour a week →Step 4: Ask for the review at the mirror
The moment they see the result and smile is the moment to ask. A small QR card at each station makes it easy.
Make a review card →Step 5: Fill slow days with a message, not a discount
A short note to your list or your regulars: “Two openings Thursday afternoon.” It fills the gap without teaching clients to wait for a sale.
Start an email list →
Where to spend your time
Every channel, ranked for salons, barbershops and spas
You don't need all eight. Start at the top and stop when your week is full.
Start hereWhere your first hours should go.
Add nextWorth it once the first ones are running.
Can waitFine to skip unless the note applies to you.
Nothing to post?
Three posts for this week
Post 1: Show your work
A finished look by the window, with the client's OK.
Caption to start from
[Client's first name] asked for [what they wanted]. Here's where we landed. In the chair with [stylist].
Post 2: Help
How often people really need to book.
Caption to start from
How often should you [trim, touch up or come in]? For most people, every [number] weeks. Here's why: [reason].
Post 3: Be a person
A stylist spotlight.
Caption to start from
Meet [name]. Specialty: [specialty]. In the shop [days].
What can wait
Discount sites and paid ads can wait. A discount brings in people who leave when the discount ends.
Do this today
Offer the next appointment to every client you see today, with a specific day and time, before they pay.
The full read
Want the whole plan in one sitting?
The article walks through each of these jobs in more detail, with the words to use and what to do first.
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