Marketing for daycares, childcare centers and preschools
Parents choose with care. Show them what a day looks like.
No parent picks childcare from an ad. They ask other parents, read every review and want to see inside before they call. Your marketing is opening the door a little before the tour.
This is one of the most careful decisions a parent makes all year. They ask other parents, read every review twice and look for photos of the rooms. Then they book a tour at the two places that feel safe.
In this order
Start with these four
None of them costs money. Get the first one working before you move to the second.
Step 1: Show what a day looks like
The rooms, the playground, the daily schedule, the lunch menu. Photograph the spaces and the projects. Never show a child's face or name without the parent's written permission.
Better photos with your phone →Step 2: Make the tour easy to book
A “Schedule a tour” link on your Google listing, your Facebook page and your home page. Answer every enquiry the same day.
Set up your Google listing →Step 3: Ask current families for reviews
Another parent's words carry more weight than anything you can say about yourself. Ask at pick-up after a good week, and make it easy with a QR card.
Make a review card →Step 4: Keep parents in the loop
One email a month with the calendar, the closures and what the children are learning. Parents forward it to grandparents and friends, and that is your word of mouth.
Start an email list →
Where to spend your time
Every channel, ranked for childcare and preschools
You don't need all eight. Start at the top and stop when your week is full.
Start hereWhere your first hours should go.
Add nextWorth it once the first ones are running.
Can waitFine to skip unless the note applies to you.
Nothing to post?
Three posts for this week
Post 1: Show your work
This week's art, building or garden project. Hands and work only, no faces.
Caption to start from
This week in the [room name] room: [project]. They practiced [skill] and made a glorious mess.
Post 2: Help
One thing parents can do at home to help with a skill you are working on.
Caption to start from
Working on [skill] at home? Try this: [tip]. It's what we do in the [room name] room.
Post 3: Be a person
Introduce a teacher and how long they have been with you.
Caption to start from
Meet Ms. [name], [number] years with us in the [room name] room. The children love her [thing].
What can wait
Paid ads can wait. A full waiting list comes from tours and from what current parents say.
Do this today
Walk in through your front door the way a touring parent would and take five photos of what they would see. Add them to your Google listing.
Other kinds of business
See them all →Membership
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