15 things to post when you have nothing to post

"I don't know what to post" is the number one reason business pages go quiet. You do not need to be creative. You need a list. Here are fifteen ideas, grouped by what they do for you.

Show your work

1. A finished job. One photo, one sentence about what the customer needed.
2. A before and after. Two photos side by side. These get attention in almost every trade.
3. Work in progress. The cake half-decorated, the engine apart, the wall half-painted.
4. A new arrival. Unboxing new stock, a new menu item, a new tool.
5. A detail most people miss. The stitching, the ingredient, the extra step you take that cheaper competitors skip.

Be helpful

6. Answer a common question. Start with "People always ask us..."
7. A quick tip customers can use without you. Giving away small advice builds trust for the big jobs.
8. A seasonal reminder. "This is the week to..."
9. A mistake to avoid. "The most common thing we see go wrong is..."
10. How to choose. Explain the difference between two options you offer, honestly.

Be a person

11. Introduce someone on your team. Name, photo, what they do, one fun fact.
12. Tell your origin story. Why you started, in a few sentences, with an old photo if you have one.
13. Celebrate a milestone. An anniversary, a thousandth customer, a team member's birthday.
14. Thank a customer or a neighbor business. Tag them, with their permission.
15. Share something local. A community event you are part of, a team you sponsor, a favorite nearby spot.

How to use this list

• Pick one from each group every week. That gives you three posts with built-in variety.
• Use your own photos. They do not need to be polished. They need to be real.
• End with an easy question when it fits: "Which would you choose?" Comments help a post travel.
• Reuse what works. If a before-and-after did well in March, do another in April. Nobody is keeping track but you.

A simple way to never run dry

Create a photo album on your phone called "To post." Any time something at work makes you think "that's kind of cool," take a picture and drop it in. On posting day, you open the album instead of staring at a blank screen.

Do this today

Create the "To post" album and add three photos to it before you go home.